Aron's Blog

As a business owner, one of the biggest challenges is deciding how to allocate your marketing budget. Two of the most common options are pay-per-click advertising (PPC) and search engine optimization (SEO). Each has its pros and cons, so I wanted to share my thoughts on which may be right for your business.

PPC advertising, like Google Ads, is a fast way to drive traffic to your website. You can launch a PPC campaign quickly and see results right away. However, it can be expensive, especially if you’re in a competitive industry. The traffic also tends to be lower quality since people are just clicking on an ad. PPC requires ongoing management and optimization to get the best results.

SEO takes longer to ramp up but can provide high-quality, targeted traffic for the long run. It involves optimizing your website to rank higher in the organic search results on Google and other search engines. The traffic SEO generates is very targeted, since people are searching for what you offer. However, SEO can take 6-18 months to really start driving significant traffic. It also requires ongoing work to maintain and improve your rankings.

For most businesses, a combination of PPC and SEO is the best approach. PPC can drive traffic and revenue in the short term while your SEO efforts start to pay off in the long run. If budget is a concern, I would focus on nailing your on-page SEO first before investing heavily in PPC. On-page SEO includes optimizing your page titles, content, internal linking, and more.

In summary, think of PPC as a sprint and SEO as a marathon. For the best results, you need both. Determine how much you can afford to spend on paid advertising and focus the rest of your efforts on SEO. With time and consistency, you’ll have both short-term and long-term traffic strategies working together to grow your business.

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